Jr NTR’s much-anticipated film Devara hit the screens with great expectations, given the actor’s massive fanbase and the buzz surrounding the movie. Directed by Koratala Siva, Devara promised a high-octane cinematic experience packed with action, drama, and emotions. However, the box office performance of the film has been underwhelming. On its fifth day, the movie collected approximately ₹12 crore, showing only a marginal increase in its earnings compared to previous days. The film, which was expected to dominate the box office, is now facing a stiff challenge in maintaining its momentum. In this article, we will delve into the reasons behind the film’s sluggish growth at the box office, how the competition has affected its run, and what the future might hold for Devara in the coming weeks. Devara was one of the most anticipated films of 2024, especially after the massive success of Jr NTR’s previous outing RRR. The actor has carved out a niche for himself as a powerhouse performer in both the Telugu film industry and internationally. Naturally, fans and trade analysts had high hopes for Devara, which marked the reunion of Jr NTR and director Koratala Siva after their earlier collaboration in Janatha Garage (2016), which was a blockbuster hit. From the moment the first look and trailers of Devara were released, the excitement around the film skyrocketed. The promotional material promised a grand visual spectacle with stunning action sequences, an engaging plot, and a larger-than-life portrayal of Jr NTR’s character. Adding to the anticipation was the film’s ensemble cast, which included Saif Ali Khan and Janhvi Kapoor, making her Telugu debut. The movie’s narrative, set against the backdrop of the sea and coastal conflicts, seemed like a perfect recipe for success. However, despite the strong promotional campaign and pre-release buzz, the film has failed to translate this hype into consistent box office numbers. After its release, Devara opened to strong numbers, collecting a decent ₹35 crore on its opening day. However, the film experienced a noticeable dip in collections as the weekend progressed. By Day 5, the movie had earned only ₹12 crore, showing little growth from the previous day’s collections. This lukewarm reception is surprising, given Jr NTR’s star power and the expectations surrounding the film. While ₹12 crore in a single day is not necessarily a poor performance, it falls short when compared to the initial expectations for the film. Many trade analysts had predicted that Devara would easily surpass the ₹150 crore mark within its first week, but with the current pace, those projections seem overly optimistic. Several factors could explain why Devara has struggled to maintain consistent growth at the box office. Let’s take a closer look at some of the key reasons: One of the primary reasons for Devara’s underwhelming performance could be its mixed reviews. While some sections of the audience and critics praised the film’s action sequences, cinematography, and Jr NTR’s performance, others felt that the film fell short in terms of storytelling and pacing. The plot, which revolves around coastal conflicts and revenge, did not resonate with everyone. Some viewers criticized the film for being too predictable and formulaic, lacking the depth that was expected from a director like Koratala Siva, who is known for delivering socially relevant and impactful stories.
Devara box office collection day 5: Jr NTR film barely shows growth, earns ₹12 cr
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In today’s age of instant feedback, word of mouth plays a crucial role in determining a film’s success beyond the first weekend. Unfortunately, Devara has received mixed reactions, with many fans expressing disappointment on social media platforms. This negative buzz has likely affected footfall in cinemas, particularly among the casual audience who may have been on the fence about watching the film. Devara faced significant competition at the box office from other major releases. In particular, Bollywood’s Animal, starring Ranbir Kapoor, and Rajinikanth’s Tamil blockbuster Jailer, have been dominating the multiplexes and cinema halls in their respective markets. Animal, with its intense action sequences and gripping storyline, has drawn a significant portion of the audience, especially in North India, while Jailer continues to pull in crowds in Tamil Nadu and beyond, thanks to Rajinikanth’s massive fan following. With multiple big-budget films releasing around the same time, Devara has had to fight for attention, and the overlap in audience interest may have diluted its box office impact. Another factor that could have contributed to the film’s slow growth is the oversaturation of the action genre in recent times. Both Bollywood and regional cinemas have seen a surge in high-octane action films, many of which follow similar tropes of revenge, larger-than-life heroes, and stylized fight sequences. While Jr NTR’s fans expected Devara to stand out, some audience members may have felt fatigued by the repetitive themes and action set-pieces. Additionally, Devara was released in a year already packed with heavy-duty action films like Jawan, Gadar 2, and Tiger 3. These films have set the bar high, and while Devara delivers on the spectacle, it may not have offered enough novelty to draw in audiences who have already seen multiple action blockbusters in the past few months. Despite Jr NTR’s growing popularity post-RRR, Devara appears to have struggled to attract a pan-India audience. Unlike RRR, which had a universally appealing story and a massive marketing push across all languages, Devara has been perceived as a film more rooted in Telugu sensibilities. The film’s coastal and local themes, along with its cultural references, may not have resonated as strongly with audiences in other parts of India. While the film was released in multiple languages, including Hindi, Tamil, and Malayalam, the promotional efforts in non-Telugu markets seemed less robust compared to RRR or other recent pan-India hits. As a result, the film’s appeal has been limited primarily to the Telugu-speaking audience, which could explain the slower growth in its box office numbers outside the Telugu states. With ₹12 crore on Day 5 and a cumulative total hovering around ₹85 crore, Devara still has a chance to improve its box office performance in the coming weeks.
